Selected work

Concepts and case studies — what we'd build for businesses like yours.

Some items are real projects. Others are concepts we put together to show what a smart first 30 days could look like for restaurants, barbers, salons and local brands.

Social MediaConcept Work

Restaurant Social Media Refresh

Problem

An inconsistent feed and dated visuals that didn't match the in-store experience.

Solution

New visual direction, 30-day calendar, edited reels and a stories template system.

Deliverables

12 posts8 reelsStories templates30-day calendar

Result

Stronger feed identity, clearer message, easier weekly posting.

Content RefreshConcept Work

Barber Shop Content Concept

Problem

Great cuts, but the social presence didn't reflect the quality of the work.

Solution

Mobile-first photo direction, before/after format and a recurring content series.

Deliverables

Photo directionBefore/after editsWeekly seriesCaptions

Result

A consistent feed that converts walk-bys into bookings.

AutomationSample Project

Booking Automation for a Local Service Business

Problem

Bookings handled by DMs, missed messages, no central calendar.

Solution

Lead form → Google Calendar → confirmation email + internal notification.

Deliverables

Booking formEmail flowCalendar syncInternal alerts

Result

Bookings captured 24/7 with no follow-up gaps.

KPI / ReportingSample Project

Product Content Audit Dashboard

Problem

Thousands of assets across drives, nobody knew what was campaign-ready.

Solution

Audit + a simple KPI dashboard for asset readiness and reuse.

Deliverables

Asset auditKPI dashboardNaming system

Result

Campaign teams know exactly what to use and what's missing.

Product ContentConcept Work

Local Brand Visual Campaign

Problem

A relaunch needed visuals that worked across web, IG and print.

Solution

Creative direction + edited product visuals for a single coherent campaign.

Deliverables

Creative directionEdited visualsAsset library

Result

One consistent campaign look across every surface.

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